gobr was started because we were pissed off
about
Goobr is the middle finger to “Big Kibble”
Goobr is e a Denver-based startup (spotted near Belleview Station) that realized the pet food industry is a quiet environmental disaster. While everyone was busy banning plastic straws, nobody was talking about the 300 million pounds of non-recyclable plastic bags that pet owners toss into landfills every year.
here’s why behind the revolution
Goobr wasn’t started because we wanted to be just another pet food company. It was started because we were pissed off. We looked at the pet food industry and saw a quiet, non-stop environmental crime scene. Here is the “Why” behind the revolution:
The “Big Kibble” Lie
For decades, soulless megacorporations have been selling you kibble wrapped in “Frankenstein” packaging—a mix of non-recyclable plastics that look like paper but act like poison for the planet. They told you there wasn’t a better way because they were too busy counting their billions to innovate. We decided to call their bluff.
The 300 Million Pound Nightmare
Every year, 300 million pounds of plastic dog food bags are tossed into American landfills. That’s not just a “stat”—that’s a catastrophe.[3] When we realized that a single 30lb bag of dog food is the environmental equivalent of tossing 27 plastic water bottles directly into the dirt, we knew we couldn’t just sit there.
The Local & Upcycled Rebellion
Shipping heavy bags of food across the country in carbon-spewing trucks is stupid. So we changed the fuel. Our food is made locally using upcycled ingredients that actually reduce food waste and greenhouse gases.[3] It’s objectively better food, delivered in an objectively better way.[3]
Zero Waste isn’t a “Trend,” it’s a Necessity
We built Goobr to prove that high-tech, solar-powered, autonomous solutions can replace outdated, plastic-heavy systems. We started this business to give pet owners a choice: keep feeding the corporate landfill machine, or join us and unf*ck the planet.
We’re here to eliminate the bag, protect the paw, and show “Big Kibble” that the future of pet food is refillable. That’s why we’re here.