About Goobr

One truck.
Zero bags.

We're a small operation in Denver building a better way to feed dogs. No plastic. No mystery ingredients. No reason it had to be this hard.

The Story

The industry solved the wrong problem.

Pet food companies got very good at putting food in bags. Bags that stack, ship, and sit on pallets for months before they reach your dog. 300 million pounds of those bags go to US landfills every year — and that's before you count what's inside them.

Tage started Goobr in Denver because the math didn't add up. Fresh nutritious protein, real ingredients, stainless steel storage that keeps food rotating every 90 days — none of that required a plastic bag. It just required building something from scratch.

So he did. One truck. One Vending Machine. A subscription that means you never run out and never haul a bag. The food is good. The system is cleaner. And it's still just $60 a month for unlimited food for one dog.

Tage, founder of Goobr, with the delivery truck in Denver, CO

What We're Built On

Zero packaging waste

No plastic bags. No cardboard. No shrink wrap. Food goes from our stainless steel silo into your container. That's it. The container comes back for the next fill.
Nutritious protein, honestly sourced

We use high-quality chicken and lamb the mainstream food system rejected for reasons that have nothing to do with quality. Tested, verified, and better than most bags on a store shelf.
Transparent by default

Colorado state law requires us to post our ingredients publicly. We'd do it anyway. Every ingredient, every nutrition panel, no fine print. You know exactly what your dog is eating.
Built in Denver

We operate out of Denver and deliver across the Front Range — Denver, Thornton, Boulder, Golden, Littleton, Larkspur. Local means we can control the supply chain end to end.

In the Community

We get out.

Farmers markets, dog park pop-ups, neighborhood events. We show up because the people we're building this for live in Denver — not because we need the marketing.