The person behind it
He saw what was in the bag. Then he built something better.
Tage has been in the pet industry since leaving the Marines in 2017. Grooming, boarding,
daycare — he's worked it all. His aunt is a veterinarian. His wife's background is
nonprofits, behavioral health, and sustainability. Their family has three rescue dogs,
and they love giant breeds.
Through the Pet Sustainability Coalition, Tage learned that the pet industry is a
significant contributor to landfill waste. He didn't want to add to it. He wanted to
change it. Goobr is that change — not a manifesto, just a better way to feed your dog
and not trash the planet while you do it.
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