Upcycled is Better
In America, we only eat about half of an actual chicken because we think the other half is "icky". What we found is that the "icky" part of the chicken happens to be extremely nutritious - especially for our pups.
While we might believe that a boneless skinless chicken breast is best for us humans, we shouldn't assume the same for our dogs.
Beyond the Animal
In addition to our protein, we also try to upcycle as many additional ingredients as possible. Here's a couple interesting ones that come to mind:
Brown Rice - After doing some digging, we learned that humans are really particular about their rice. So much so that if grains of rice break in half during the production proccess, manufacturers won't sell it because it doesn't look pretty. Why let that perfectly good rice go to waste?
Tomato Pomace - When tomatoes are turned into juice, ketchup, or sauce, the left over skins and seeds are highly nutritious. They're excellent sources of fiber, antioxidants, and amino acids.