Just as important: what’s not in it.

No preservatives
Made fresh in small batches. It goes from our kitchen to your dog’s bowl, not a warehouse shelf.
No plastic storage
Stainless steel containers, refilled and reused. Your dog’s food never sits in a plastic bag.
Nothing hidden
Every ingredient is on the label because every ingredient is food. That’s the whole list.

How the price is set.

Four sizes. No hidden per-pound math, no surprise at checkout.

Monthly subscription price by dog weight
Size Weight First dog Each additional

The biggest dog pays full price

Everyone else is half of their own size. A 35 lb dog, a 95 lb dog and a 130 lb dog come to $180 a month — and the order you enter them in doesn't change a cent.

Boundaries round up

An 80.0 lb dog is Medium. An 80.1 lb dog is Large. If your dog sits right on a line, weigh them and use the real number.

No cap on dogs

Three, five, eight — add them all here. If you're running a rescue or a kennel, email info@goobr.com and we'll sort out something better.

Already a member?

Existing subscribers keep the plan they signed up on. This pricing applies to new subscriptions only.

Denver dogs already made the switch.

5.0 on Google Reviews

“My dog absolutely loves this food! The ingredient list is so much healthier than standard bagged kibble. The free delivery service is the perfect added bonus — convenient, high-quality, and highly recommended!”
Jules D · Google Review
“Dogs loved the food! My sweet Luna who is a picky eater ate it right away instead of investigating it for a few hours before trying it like she normally does!”
Merrick Wheeler · Google Review
“Being in the veterinary medicine industry I see a lot of boutique brands… but THIS!! Zero waste, vet science backed, and affordable! I will never go back to buying off the shelf or ordering online!”
Sara Martin · Google Review